Recent Identity Work

I finished two identity packages in the last six months or so, both of which turned out well. I haven’t had a chance to add them to my portfolio page, so here they are.

AMW Design Studio is a local interior designer. While the overall look is very clean, the color and typefaces highlight the tension between two styles she incorporates into her work: sleek and modern versus classic or even earthy. It’s interesting working with another visual creative as a client, and she added valuable contributions to the final logo.

South Loop Pediatric Therapy is a physical therapist working in Chicago, IL. Stairs are a common image denoting development, and these also refer to the company name. The south loop is part of Chicago’s “El”, the local elevated train system, and stairs leading up to El platforms have color coded signage displaying which routes can be accessed from that station. It would be a familiar sight to any of SLPT’s potential clients.