Facebook Near-Strike-Out Saved by Moustache Ad

If you didn’t know, facebook advertisers target their ads to certain demographics based on the information in user’s profiles. So a local restaurant could advertise to you if where you live is part of your profile. That’s why I always get ads for [insert any product or service here] showing women with big boobs (demographic: male, 30 years old).

This set of ads came up in my account today, and it’s a great example of the pros and cons of demographic advertising. Yes, I’m a 30-year-old man, but no, I am not interested in laser hair removal. On the other hand, whoever targeted this moustache t-shirt ad hit me dead on. I’m pretty sure facebook doesn’t know I’m participating in Moustache May. I haven’t even blogged about it yet, and it certainly isn’t part of my demographic info. But I’m not complaining. Great t-shirt.